2003-02-17 - 8:53 a.m.

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Something has been bothering me lately. No, it's not the impending war in Iraq or the state of the economy. I'm not being persecuted in any way. It's something far more insidious.

I'm really sick of people thinking they can just "make up" berries whenever they fucking feel like it. There is NO SUCH THING as a "craze berry" or a "tazo berry". You can't just will a whole species of plant into existence because it fits a marketing demographic. The only person in my book who is allowed to make up berries at will is Willy Wonka. And possibly Captain Crunch.

It's not just berries, although berries are the main offender. I was in line at a Barnes and Nobel Cafe when I saw a tea that advertised "Approved by the Minister of Satisfaction" or something. I checked into it and there is no minister of satisfaction. Yet he's going around approving things? Something is fishy. I think the Minister of Satisfaction is going to have an informal meeting with the Minister of Getting Your Ass Kicked, and it just so happens that I elected myself to that position.

I guess what I'm saying is, go ahead and make yourself the minister or president or emperor of whatever you want. Do you think there should be such a thing as "Snackle berries"? Well, there is now! If advertising executives can do it, we can too. Are your Klan rallies lacking in fun and excitement? How about serving up some "Supremecy Berry Crunch" cereal? Resume a little bland? Wow them with your prior position as the "Minister of Watching Judge Judy in Your Underpants". The applications are endless. Have fun, fuckass!

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